We assist you in the development of your customer portfolio. With our expertise and our network, you can better target your prospects and sell your products-services-agricultural equipment, poultry and agro-pastoral in Africa and the French overseas territories. We also offer a wide range of consulting services.

We are also involved in the sale of equipment and services for agriculture and livestock farming in tropical and tropical areas. With our services, you will have a catalog of equipment adapted to your needs and means.



SODOOWO is a platform dedicated to the exchange of commercial opportunities, the purchase and/or sale of equipment-equipment-agricultural products. We make it easier for farmers, pastoralists and businesses to access reliable farming methods and technologies, at affordable costs and adapted to the realities of their environment.

Our goal is to contribute to the development of agriculture in Africa by facilitating access to agricultural materials and technologies. Our services are accessible to any company, group and actor of the Agriculture sector.

This project was born from the initiative of Wilfried ASSOKO, Director of ABM Sarl and Cyprien HOFFET, Director of NOVATRADE, two companies respectively Ivorian and Brazilian. SODOOWO Africa’s head office is located in Côte d’Ivoire (Abidjan). Currently, our services cover all of West Africa.   We also operate in Latin America (the regional office is in Brazil)   and if necessary we cover Mexico, Colombia and Argentina.


Our vision ?

Breaking down the vicious circle in which low income farmers inevitably lead to low investment potential. To do this, we initiate partnerships to facilitate access to equipment, improving the skills of farmers and ranchers, maintenance and repair services as well as technology transfer.


Our goal ?

Provide each farmer with the opportunity to access commercial machinery, equipment, products and services for ecologically compatible, economically viable – affordable agriculture adapted to the local realities of Africa.

Our platform is open to all companies and organizations wishing to buy, sell products or services in the field of agriculture and livestock in tropical and subtropical areas.  





Wilfried ASSOKO


In Latin America, we are based in Brazil but we also cover Mexico, Colombia and Argentina if necessary.


Cyprien HOFFET




In West Africa, the labor force depends in an overwhelming majority of physical strength with the use of hand tools like the hoe to perform the various cultural operations. These tools have implicit limits in terms of energy and yield potential, especially in a tropical environment. These methods considerably limit the area that can be exploited per family. They are delaying agricultural operations and limiting the effectiveness of essential activities such as cultivation and weeding, and consequently reduce yields.

The most common agricultural machines are tractors, combine harvesters, threshers, manure spreaders, fertilizer spreaders, plows, cultivators, seeders and planters. Nigeria has the highest total volume, followed by Côte d’Ivoire and Guinea. When we are interested in the number of tractors used per hectare, Côte d’Ivoire is at the forefront with nearly 3 tractors per 1,000 hectares, followed by Guinea (Sources : FAO and Syngenta Foundation)

Financing the mechanization of agriculture in West Africa remains a major challenge. Existing financial models include rental, donation, government subsidy, collective ownership and leasing with a purchase option. For leasing with option to purchase, operators make regular payments (through a loan or cash payment) over a fixed period and become owners at the end of the payment.

An interesting feature in the recent evolution of the situation is that the actors involved in the value chain are now engaged in mechanization. Agricultural processors and traders are increasingly making it easier for farmers to access machines for harvesting, cleaning and sorting. In addition, agri-food companies are working with upstream and downstream supply chain partners; They provide diversified mechanized support ranging from soil preparation to harvesting and processing.